Open with the line. For every pound spent on print this year, what did the organisation get back? Marketing teams have ROMI. Sales teams have ROI. Print, until now, has had nothing. RoPS fills that gap.
Name the six dimensions from Chapter 6 in two lines each, no more. Direct financial return. Time to market. Internal time recovered. Waste and scrappage. Stock proliferation. Environmental performance.
Boards do not ask whether print is cheap. They ask whether spend is justified. RoPS gives a defensible, year-on-year answer to that question.
The essay first, with a short closing line for the reader who wants to talk. Chapter 6 contains the full six dimensions, the 20-point audit scorecard, and a worked example.